Persona examples are one of the smartest ways you can leverage information to guide your marketing. But let’s start at the beginning. What exactly are persona examples? From Wikipedia: “In marketing and user-centered design, personas [...]
Using search, to draw more traffic to your site is one of the smartest things any business can do. However within search there are two broad strategies than while using similar buyer behaviors are completely [...]
The sales and marketing funnel is considered a one-way street for too many companies. Get in front of a prospect, convert them to a lead, qualify the opportunity, and close the deal. The marketing and [...]
Understanding whom you’re trying to reach is one of the most important first steps to building a smarter content marketing strategy. Blogging, social media, premium download content are all great ways to attract and engage [...]
Most companies focus all of their attention on getting noticed. Search ranking, site traffic, even the number of new leads they are adding to their pipeline. They are important and a starting point for success, [...]
Most marketers are good at measuring opens and clicks of their campaigns. Not enough marketers are tracking the financial performance measures that are the real purpose of their marketing. What is the outcome you're trying [...]
Bringing a new product to market takes careful planning. Make your next launch easier by using a marketing strategy template that is based on the product adoption curve.The product adoption curve describes how different types [...]
Looking to improve the lead generation process for your company? Start by looking at your buyer and their objective at each stage in the cycle. By addressing their needs and objectives at each point, you [...]
One of the biggest challenges many companies face is how to effectively connect their marketing plan to their sales process. Too many times the groups operate as totally separate units without finding ways to work [...]
Developing a go to market plan for selling into a new market takes careful planning. If you use a comprehensive marketing strategy template to help organize and coordinate the activities it can make the process [...]
