Understanding whom you’re trying to reach is one of the most important first steps to building a smarter content marketing strategy. Blogging, social media, premium download content are all great ways to attract and engage [...]
Businesses spend a lot of time looking at how they can improve their sales funnel to shorten the time it takes to close a new customer. An article by Jeff Thull published a couple of [...]
Most companies focus all of their attention on getting noticed. Search ranking, site traffic, even the number of new leads they are adding to their pipeline. They are important and a starting point for success, [...]
No longer about digging for minerals, prospecting in the digital age calls on sales leaders to find and develop prospective customers to buy a company’s unique products or services. The most efficient prospecting techniques now [...]
The way buyers now use the internet to research first, engage second has forever changed the way companies prospect for new business. It's time to take a new look at the sales process flowchart. Changing [...]
Most marketers are good at measuring opens and clicks of their campaigns. Not enough marketers are tracking the financial performance measures that are the real purpose of their marketing. What is the outcome you're trying [...]
Bringing a new product to market takes careful planning. Make your next launch easier by using a marketing strategy template that is based on the product adoption curve. The product adoption curve describes how different [...]
Looking to improve the lead generation process for your company? Start by looking at your buyer and their objective at each stage in the cycle. By addressing their needs and objectives at each point, you [...]
There are so many exciting new developments in marketing today from digital to social to inbound. However, if you can't answer the what is ROI of Marketing question, you will quickly find yourself on the [...]
Social Media is not a fad; we're way past that stage. Social Media is also not a silver bullet. So how should businesses be using it to generate targeted website traffic and drive results? [...]
