Deciding which types of marketing are best for your company is never an easy task. The number of digital marketing channels has exploded over the past few years. Display, social, content, blogging, email marketing, paid [...]
Seems like every month another must-have tool for digital marketing or social media launches. Many of these are real advances and can be extremely helpful. If your go to market strategy starts with technology; you’re [...]
The temptation for anyone working on a promotional strategy for a new product or sales campaign is to shortcut the important planning and strategy steps and jump to tactics. It usually starts with the boss [...]
Content marketing strategy has gained popularity over the past couple of years as companies look for ways to move beyond a traditional “smile and dial” approach to generating new business. Content marketing is not easy. [...]
Persona examples are one of the smartest ways you can leverage information to guide your marketing. But let’s start at the beginning. What exactly are persona examples? From Wikipedia: “In marketing and user-centered design, personas [...]
Using search, to draw more traffic to your site is one of the smartest things any business can do. However within search there are two broad strategies than while using similar buyer behaviors are completely [...]
Understanding whom you’re trying to reach is one of the most important first steps to building a smarter content marketing strategy. Blogging, social media, premium download content are all great ways to attract and engage [...]
Businesses spend a lot of time looking at how they can improve their sales funnel to shorten the time it takes to close a new customer. An article by Jeff Thull published a couple of [...]
Bringing a new product to market takes careful planning. Make your next launch easier by using a marketing strategy template that is based on the product adoption curve. The product adoption curve describes how different [...]
Developing a go to market plan for selling into a new market takes careful planning. If you use a comprehensive marketing strategy template to help organize and coordinate the activities it can make the process [...]
