The following is a reprise of an article I wrote for Forbes previously, but I wanted to share it here as well. More and more, marketers are being tasked with delivering not just activities but measurable [...]
You’ve launched your new campaign and everyone loves it. They think the quality of the blog articles is great; you’re generating new leads and getting high-fives around the office. Congratulations, it’s nice to feel like [...]
Over the last few years, marketing has evolved at an amazing pace. We have new tools and techniques that improve our ability to connect with consumers in more authentic and impactful ways. Along with these [...]
Digital marketing is a venue of continual change. Marketing techniques that were heroes of yesterday have become the zeros of today as the landscape continues to evolve. From Google algorithm updates, to social media channel [...]
Conflict between sales and marketing over what are qualified leads has existed since the dawn of modern marketing. It’s pretty typical for an organization’s marketing team to feel that their sales team is at fault [...]
We all have our insider language and acronyms. Marketers will talk endlessly about things like SEO, UX, CTR, CPA, KPI and more. Sales counters with the need for BANT, PPVVC, GPCT, ABC and my personal [...]
You’re ready to launch your first content marketing plan. You’ve lined up your contributors, worked out your blogging calendar and developed a few impactful content pieces for your buyers to download.There is only one problem. [...]
The Customer Relationship Management (CRM) market has no shortage of options for companies looking to manage their sales pipeline. Salesforce with more than 100,000 customers may be the most familiar. But others like Zoho (50,000 [...]
The temptation for anyone working on a promotional strategy for a new product or sales campaign is to shortcut the important planning and strategy steps and jump to tactics. It usually starts with the boss [...]
Your website should be the hub of your online lead generation and the best avenue for you to attract and engage new potential buyers. However, for many companies their website is at best a signpost [...]
