The following is a reprise of an article I wrote for Forbes previously, but I wanted to share it here as well. More and more, marketers are being tasked with delivering not just activities but measurable [...]
You’ve launched your new campaign and everyone loves it. They think the quality of the blog articles is great; you’re generating new leads and getting high-fives around the office. Congratulations, it’s nice to feel like [...]
Over the last few years, marketing has evolved at an amazing pace. We have new tools and techniques that improve our ability to connect with consumers in more authentic and impactful ways. Along with these [...]
The Customer Relationship Management (CRM) market has no shortage of options for companies looking to manage their sales pipeline. Salesforce with more than 100,000 customers may be the most familiar. But others like Zoho (50,000 [...]
Most marketers are good at measuring opens and clicks of their campaigns. Not enough marketers are tracking the financial performance measures that are the real purpose of their marketing. What is the outcome you're trying [...]
I've always been a believer in measuring things that matter and marketing analytics definitions that can impact the business. It's easy to be distracted and try to look at everything. The simple truth is the [...]
