Conflict between sales and marketing over what are qualified leads has existed since the dawn of modern marketing. It’s pretty typical for an organization’s marketing team to feel that their sales team is at fault [...]
The sales and marketing funnel is considered a one-way street for too many companies. Get in front of a prospect, convert them to a lead, qualify the opportunity, and close the deal. The marketing and [...]
Most companies focus all of their attention on getting noticed. Search ranking, site traffic, even the number of new leads they are adding to their pipeline. They are important and a starting point for success, [...]
One of the biggest challenges many companies face is how to effectively connect their marketing plan to their sales process. Too many times the groups operate as totally separate units without finding ways to work [...]
