Lead Nurturing

A better way to identify qualified leads

Conflict between sales and marketing over what are qualified leads has existed since the dawn of modern marketing. It’s pretty typical for an organization’s marketing team to feel that their sales team is at fault for not following up with their leads. “If only sales...

The Best Way to Nurture a Business Lead (Without Even Trying)

Business leads are vital to growing a company, but sales departments often have many other important tasks in addition to nurturing those leads. Using automated marketing tools can assist sales people to successfully develop and nurture clients, and ultimately lead to closed sales. Using marketing automation...

3 better lead management system approaches for PPVVC and others

Most companies focus all of their attention on getting noticed. Search ranking, site traffic, even the number of new leads they are adding to their pipeline. They are important and a starting point for success, but that’s it, they’re just a starting point. An under utilized...

The New Sales Process Flowchart

The way buyers now use the internet to research first, engage second has forever changed the way companies prospect for new business. It's time to take a new look at the sales process flowchart. Changing the sales process flowchart for prospecting in a digital age Only a...

Do you know your prospect’s social media handle?

I saw a post written by Steve Olenski in Social Media Today that was intriguing. It's 2012, Do You Know Your Customer's Social Media Handle? In the article he quoted from a survey conducted by Axiom and Loyalty360 that provided some very interesting stats on data...