One of the biggest challenges many companies face is how to effectively connect their marketing plan to their sales process. Too many times the groups operate as totally separate units without finding ways to work [...]
Developing a go to market plan for selling into a new market takes careful planning. If you use a comprehensive marketing strategy template to help organize and coordinate the activities it can make the process [...]
Digital marketers have been using link tracking and query strings to measure the success or failure of their campaigns for years. The challenge has been how to translate that same measurement to offline campaigns. Analytics [...]
To build a strategic marketing plan with impact it's important to start with a few solid understandings. The first is having a clear understanding of the goals and objectives of the campaign. What does success [...]
Targeted lead generation is a goal of most organizations trying to increase their sales. With the changes in digital marketing and social media, brands now have alternatives to traditional outbound marketing campaigns for lead generation. [...]
I've always been a believer in measuring things that matter and marketing analytics definitions that can impact the business. It's easy to be distracted and try to look at everything. The simple truth is the [...]
A few weeks ago, I wrote a blog on the difference between Strategy and Tactics. Now I thought I'd share an easy to use marketing strategy template that I've utilized for several years. I first [...]
Every company needs to build a pipeline of potential customers to grow their business. In the old days prospecting leads meant your sales team pounding the phone, calling down lists of suspects in the hope [...]
The integral part of every business is attracting potential customers to the businesses’ product/service offers in a marketing campaign. Large companies can easily spend millions of dollars reaching out to an audience to build awareness, [...]
What do you need to build a better internet marketing plan? There are a number of tactics you can use to build your plan, but more and more, brands are finding better outcomes using inbound [...]
