I recently had an a-ha moment in my marketing life, and since that moment, I’ve been telling every marketer I know (ok, everyone I know, marketing interest or no) about it. And, I’ll admit, I have a problem – I’m obsessed with marketing campaign management software. It has changed my life and has made me smarter. What’s great – is that it can make you smarter too. Here’s how. 3 Ways Campaign Management Software Makes [...]
Archive for web analytics
3 things your marketing dashboard should answer
How good is your marketing dashboard at tracking the results and impact of your marketing programs on your company’s bottom line? In a National Association of Advertisers study published last week on MarketingCharts.com 64% senior marketers identified accountability as one of their top three concerns. It’s been our experience that too many marketers go wrong in not thinking through what activities deserve tracking and which are just providing noise. How to build a better marketing [...]
Using link tracking to improve your marketing campaigns
There are a variety of analytical tools to measure how visitors interact digitally with your business. Google Analytics will measure site traffic and activity. Marketing automation tools like HubSpot can track individual visitor engagement on the site and highlight your best business opportunities. However, once you’re beyond mastering some of the initial features of website analytics, it’s time to dig deeper by measuring the campaigns that drove visitors to your site. Link tracking will help you [...]
3 marketing strategies to increase sales
With infinite opportunities for your business to take advantage of to bring in more customers, the greatest challenge for sales leaders now is to sift through which of the marketing strategies to increase sales is best for their business. Although it may be hard for you to consider implementing new methods for your website, the three options listed below can give you concrete marketing strategies to increase sales. Bolster content marketing by writing relevant blogs [...]
Improving your campaign efficiency with metrics marketing
The integral part of every business is attracting potential customers to the businesses’ product/service offers in a marketing campaign. Large companies can easily spend millions of dollars reaching out to an audience to build awareness, hoping that a thin margin will take interest. However, this type of overreaching campaign is very complicated and nearly impossible to determine conversion rates. Instead, taking a more focused metrics marketing approach is actually more effective because it uses statistics [...]
How to check website traffic of your site & monitor its performance
Great, so you’ve launched a new website to help your business grow. You might be curious to check website traffic to know how people access, where they’re coming from and and what actions they’re taking on the site. An easy way to track and check website traffic of your site While this information may seem difficult to find, it really isn’t secret. In fact it’s easy to discover with the help of web analytics. Surprisingly, [...]
Answering what is ROI with Analytics
There are so many exciting new developments in marketing today from digital to social to inbound. However, if you can’t answer the what is ROI of Marketing question, you will quickly find yourself on the wrong side of senior management. There was a great article this week in Campaign Asia-Pacific that talked about challenges facing marketing professionals. It wasn’t technology, or trends in social media. The top challenge was an inability to come to grips [...]
Attracting more targeted website traffic
Any brand that relies on their website to help drive business needs to look for more efficient ways to attract targeted website traffic. Remember, all website traffic is not worth pursuing. If you are optimizing or promoting to drive any visitor to your site, you’re missing the point. The only traffic that matters is from visitors that have the potential to help you reach your business goals and objectives. Ultimately if you’re running a business, [...]
Top 10 Marketing Analytics Definitions : What are they? | Part 1.
I’ve always been a believer in measuring things that matter and marketing analytics definitions that can impact the business. It’s easy to be distracted and try to look at everything. The simple truth is the only things you should be actively monitoring are those that can help you make decisions to improve your results. It might be interesting that you have visitors from 57 countries on your website, but if you only sell your product [...]
Using web analytics to improve sales
So your goal this year is to increase sales. To achieve your goal, you need more customers interested in how you can solve their problem. You also need to convert more of these inquiries into leads that your sales team can close. Before you initiate new marketing campaigns, take stock of what’s happening on your website today. Using web analytics to measure traffic to your website and engagement of your visitors with it’s content will [...]