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Using Social Media to drive targeted website traffic

Social Media is not a fad; we're way past that stage. Social Media is also not a silver bullet. So how should businesses be using it to generate targeted website traffic and drive results?   In a survey by McKinsey Global Institute, 63% of companies using social...

A comprehensive product launch marketing plan template

Developing a go to market plan for selling into a new market takes careful planning. If you use a comprehensive marketing strategy template to help organize and coordinate the activities it can make the process smoother. Every company will have some unique needs to manage because...

Create a targeted lead generation program with these 5 strategies

Targeted lead generation is a goal of most organizations trying to increase their sales. With the changes in digital marketing and social media, brands now have alternatives to traditional outbound marketing campaigns for lead generation. These inbound marketing strategies that can deliver qualified leads at...

10 Marketing Analytics Definitions: What are they?

I've always been a believer in measuring things that matter and marketing analytics definitions that can impact the business. It's easy to be distracted and try to look at everything. The simple truth is the only things you should be actively monitoring are those that...

An easy to use marketing strategy template

A few weeks ago, I wrote a blog on the difference between Strategy and Tactics. Now I thought I'd share an easy to use marketing strategy template that I've utilized for several years. I first came across this approach 10 years ago when I was working...

3 Creative Ways to Prospecting Leads Online

Every company needs to build a pipeline of potential customers to grow their business. In the old days prospecting leads meant your sales team pounding the phone, calling down lists of suspects in the hope of finding someone with a need that the company could...

Improving your campaign efficiency with metrics marketing

The integral part of every business is attracting potential customers to the businesses’ product/service offers in a marketing campaign. Large companies can easily spend millions of dollars reaching out to an audience to build awareness, hoping that a thin margin will take interest. However, this...