Blog

Developing a better content marketing strategy using buyer personas

Understanding whom you’re trying to reach is one of the most important first steps to building a smarter content marketing strategy. Blogging, social media, premium download content are all great ways to attract and engage buyers, but it’s important to start with one simple truth. Everyone is...

3 better lead management system approaches for PPVVC and others

Most companies focus all of their attention on getting noticed. Search ranking, site traffic, even the number of new leads they are adding to their pipeline. They are important and a starting point for success, but that’s it, they’re just a starting point. An under utilized...

Successful prospecting in the digital age through seo

No longer about digging for minerals, prospecting in the digital age calls on sales leaders to find and develop prospective customers to buy a company’s unique products or services. The most efficient prospecting techniques now involve inbound marketing. Your business should focus on building a...

The New Sales Process Flowchart

The way buyers now use the internet to research first, engage second has forever changed the way companies prospect for new business. It's time to take a new look at the sales process flowchart. Changing the sales process flowchart for prospecting in a digital age Only a...

Answering what is ROI with Analytics

There are so many exciting new developments in marketing today from digital to social to inbound. However, if you can't answer the what is ROI of Marketing question, you will quickly find yourself on the wrong side of senior management. There was a great article this...