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Why content marketing strategy is a terrible idea for some companies

Content marketing strategy has gained popularity over the past couple of years as companies look for ways to move beyond a traditional “smile and dial” approach to generating new business. Content marketing is not easy. It takes work and ongoing effort to be successful. Understanding when a content...

The Best Way to Nurture a Business Lead (Without Even Trying)

Business leads are vital to growing a company, but sales departments often have many other important tasks in addition to nurturing those leads. Using automated marketing tools can assist sales people to successfully develop and nurture clients, and ultimately lead to closed sales. Using marketing automation...

Best practice for developing a buyer persona example for your business

Persona examples are one of the smartest ways you can leverage information to guide your marketing. But let’s start at the beginning. What exactly are persona examples? From Wikipedia: “In marketing and user-centered design, personas are fictional characters created to represent the different user types within...