Marketing Strategies

A Better Promotional Strategy in 5 Steps

The temptation for anyone working on a promotional strategy for a new product or sales campaign is to shortcut the important planning and strategy steps and jump to tactics. It usually starts with the boss asking something like, “We need more leads FAST. Can we do...

Why content marketing strategy is a terrible idea for some companies

Content marketing strategy has gained popularity over the past couple of years as companies look for ways to move beyond a traditional “smile and dial” approach to generating new business. Content marketing is not easy. It takes work and ongoing effort to be successful. Understanding when a content...

Best practice for developing a buyer persona example for your business

Persona examples are one of the smartest ways you can leverage information to guide your marketing. But let’s start at the beginning. What exactly are persona examples? From Wikipedia: “In marketing and user-centered design, personas are fictional characters created to represent the different user types within...

Developing a better content marketing strategy using buyer personas

Understanding whom you’re trying to reach is one of the most important first steps to building a smarter content marketing strategy. Blogging, social media, premium download content are all great ways to attract and engage buyers, but it’s important to start with one simple truth. Everyone is...

A comprehensive product launch marketing plan template

Developing a go to market plan for selling into a new market takes careful planning. If you use a comprehensive marketing strategy template to help organize and coordinate the activities it can make the process smoother. Every company will have some unique needs to manage because...