Marketing Analytics

A better way to connect the marketing and sales pipeline : seamlessly

The Customer Relationship Management (CRM) market has no shortage of options for companies looking to manage their sales pipeline. Salesforce with more than 100,000 customers may be the most familiar. But others like Zoho (50,000 customers) and Microsoft Dynamics (40,000 customers) also have significant user...

Answering what is ROI with Analytics

There are so many exciting new developments in marketing today from digital to social to inbound. However, if you can't answer the what is ROI of Marketing question, you will quickly find yourself on the wrong side of senior management. There was a great article this...

10 Marketing Analytics Definitions: What are they?

I've always been a believer in measuring things that matter and marketing analytics definitions that can impact the business. It's easy to be distracted and try to look at everything. The simple truth is the only things you should be actively monitoring are those that...

Improving your campaign efficiency with metrics marketing

The integral part of every business is attracting potential customers to the businesses’ product/service offers in a marketing campaign. Large companies can easily spend millions of dollars reaching out to an audience to build awareness, hoping that a thin margin will take interest. However, this...

Using web analytics to improve sales

So your goal this year is to increase sales. To achieve your goal, you need more customers interested in how you can solve their problem. You also need to convert more of these inquiries into leads that your sales team can close. Before you initiate new marketing...