Lead Generation

The Sales Pipeline Questions Your SVP Wishes You Would Ask

We all have our insider language and acronyms. Marketers will talk endlessly about things like SEO, UX, CTR, CPA, KPI and more. Sales counters with the need for BANT, PPVVC, GPCT, ABC and my personal favorite MMC. But what are we really getting at? Time to...

Create a targeted lead generation program with these 5 strategies

Targeted lead generation is a goal of most organizations trying to increase their sales. With the changes in digital marketing and social media, brands now have alternatives to traditional outbound marketing campaigns for lead generation. These inbound marketing strategies that can deliver qualified leads at...

3 Creative Ways to Prospecting Leads Online

Every company needs to build a pipeline of potential customers to grow their business. In the old days prospecting leads meant your sales team pounding the phone, calling down lists of suspects in the hope of finding someone with a need that the company could...

Do you know your prospect’s social media handle?

I saw a post written by Steve Olenski in Social Media Today that was intriguing. It's 2012, Do You Know Your Customer's Social Media Handle? In the article he quoted from a survey conducted by Axiom and Loyalty360 that provided some very interesting stats on data...