We help brands generate interest and drive more business through the latest in digital and social marketing strategy and tactics in email, websites, search, content, social media and web analytics.
Ultimately the idea is to help companies build scale into their business without adding headcount. Thus the name – Scalability Project.
Our approach makes us a valuable partner for many organizations including advertising agencies, start-ups, small and mid-sized businesses and more established companies.
Shade Wilson : Founder & CEO
Shade has managed planning and accounts at advertising agencies like DIMAC Direct and the Martin Agency. He’s also run marketing departments at internet start-ups like PrecisionIR and Snagajob. His B2B and B2C experience includes developing go-to-market strategies for 13 countries across North America and Europe using a variety of digital marketing, social media, ecommerce, search, and demand generation tactics.
He is a member of the American Marketing Association, and a member of the AMA board for 2012 – 2013 responsible for Special Interest Groups and Social Media. He is also an instructor for the Greater Richmond Small Business Development Center, and a member of the Speakers Bureau for HubSpot.
Christen Barber : Senior Strategist
Christen has spent the last 8 years in agency Account Management, serving as the primary point of contact for BtoC and BtoB clients big and small. She specializes in forming lasting client relationships and giving top-notch strategic marketing advice. A true marketing generalist, Christen has past experience with launching and maintaining corporate blogs, online marketing strategy development, social media campaigns, as well as traditional advertising and collateral development.
Christen earned her BA in Communications and Business minor at Virginia Tech, and is a member of the Junior League of Richmond.
Randy Burton : Director, Business Development
Randy has led business development efforts as a publisher, advertising director, and sales manager. He’s been a star sales performer for a Time Warner division, launched websites and new publications for a national hobby publisher and directed the ad sales for a national publisher serving the news business. Most recently, he developed digital ad campaigns for clients and ad agencies across multiple national and local sites, ad networks and search-engine marketing platforms.
Randy is former Richmond chapter president of the American Marketing Association. Currently, he co-hosts the Social Media and Mobile Marketing Special Interest Group for the AMA. He also serves as a mentor for the Richmond Ad Club mentoring program for advertising students and has been a guest lecturer on digital media for the University of Richmond’s School of Professional and Continuing Studies.