The question all marketers hear is what is ROI in marketing. Specifically, what is the Return-On-Investment of the programs they are running, or proposing their company start running? Here’s a not-so-secret from the corner office. The senior managers in your company really don’t care about likes, click throughs, page views or any of the measurements we typically talk about with our marketing colleagues. When they ask for ROI, they are looking for a way to [...]
Archive for April, 2012
Fear of testing is killing your strategic marketing approach
Companies spend countless hours developing a strategic marketing plan to launch a new product or enter a new market. When it comes time to go live too many don’t build testing into their campaigns. Why not? If there’s one thing I’ve learned over my 15 plus years in marketing it’s that testing is the only way to achieve sustainable success. Even when you have something that has worked for years, times change, environments change, and tastes [...]
3 Principles for a Successful Lead Nurturing Process
Getting more from your marketing efforts is easy if you know how to use a lead nurturing process. Equip yourself with proven strategies and you will not only increase sales but will also turn cold suspects into eager buyers. Think of it like spring planting. If you want a beautiful lawn you need to put down grass seed, fertilize and water. A little effort now will result beautiful results later. Lead nurturing your prospects is [...]
Is the hype over yet? Using Social Media to Grow Your Business
How do you get past the flash and down to the business of using social media to grow your business. Social media platforms seem to be sprouting almost overnight. Last year it was Google+, now it’s Pinterest that is getting all of the hype in the press. That’s why I found it interesting to read in TechCrunch today an article written by Ingrid Lunden, As Pinterest’s Hype Peaks, Growth May Be Slowing. Apparently the rapid growth of the [...]
Focusing your project on marketing strategy not tactics
So you’ve been asked to develop a project on marketing strategy for your company. That’s great, but where should you start? You may get some ‘helpful’ suggestions like “social media is hot”. Another favorite is to focus on the hot trend of the moment like “I read about how big Pinterest is getting, we should do that” These could very well be the best channels for you to reach your buyers, but kicking off your [...]
What is lead nurturing, the path to improved sales
Sales are important. Without them, your company would flounder. But many companies aren’t truly prepared to take on a lead nurturing process to help win the new customers. – they expect a certain level of commitment from potential buyers, and assume that the selling process begins when a customer is ready to make a purchase. With lead nurturing, your company can build brand loyalty and establish customers long before they are ready to make a [...]
Do you know your prospect’s social media handle?
I saw a post written by Steve Olenski in Social Media Today that was intriguing. It’s 2012, Do You Know Your Customer’s Social Media Handle? In the article he quoted from a survey conducted by Axiom and Loyalty360 that provided some very interesting stats on data collection in marketing. 2% of respondents do not even capture name, address and email 14% do not track nor plan to track transaction data 40% have no plans to track basic [...]
Why use a Lead Nurturing Campaign to Improve Sales Conversion
Buyers will typically only do business with companies they believe to be trustworthy, provide better service, and offer more value. Using a lead nurturing campaign to improve sales conversion is the best way to reach those potential customers to highlight the best features of your product. Getting potential customers to register on your landing page is only the start. Thus, your first priority is to make sure that you have created a successful lead nurturing [...]
Why Optimized Landing Pages Matter
Recently, I found myself searching the internet for a gift. I knew what I wanted and how much I wanted to spend, but that didn’t stop some unsatisfactory results from popping up. Despite my best efforts, I still wound up hitting the back button a few times before accomplishing my goal. Why? This is where optimized landing pages comes into play. Optimization is a word that gets used a lot these days, especially when it [...]
Marketing strategies to increase sales
Developing online marketing strategies to increase sales is central for any business looking to grow. Before you start a new campaign or marketing activity, you need to step back and look at the big picture. What are your objectives? who are your best prospects? what are their needs? Setting goals and objectives before taking action will help you make smarter decisions on what is the right direction for your internet marketing plan. There have been [...]